EXPERTISE
Crafts
UX/UI Design
Service Design
Field Study & Insights
Qualitative Research
Design System
Prototyping & Testing
Customer Journey Mapping
Strategy
Product Vision
Value Proposition
Success Measure
Design Roadmap
Research
Field Study & Insights
Qualitative Research
Customer Journey Mapping
Collaboration
Co-creation Workshops
Multidisciplinary Teamwork
Stakeholder Alignment
Design Critique & Feedback
EXPERIENCES
In-house
Senior Product Designer @Supermetrics
Senior Product Designer @Wärtsilä
Senior Product Designer @Posti
In product teams, I design end-to-end, from shaping product direction with senior stakeholders to shipping features and iterating in production. As a platform lead, I've worked to raise the bar on consistency and quality across teams, leading by example in both craft and process. Working across strategic, operational, and tactical levels has kept me sharp at every layer: defining direction, aligning stakeholders, and getting into the details that make a product feel right.
Independent Designer @zyfstudio
Senior Service Designer @Frog
Senior Interaction Designer @Idean (now Frog)
Consulting is where my practice was built. Working alongside exceptional designers from different disciplines gave me a foundation across UX, service design, research, and strategy, not as separate skills but as a connected way of solving problems. Through B2B and B2C projects across Europe and Asia, I learned how to find real user needs and translate global research into locally relevant solutions. Working across so many sectors, I also started to see patterns: where organisations typically struggle, and where design can actually make a difference.
An engineering degree gave me a logical, rigorous foundation, a way of breaking down complexity that still shapes how I think today. The master's in industrial and strategic design at Aalto added a rich set of design methodologies: user-centred, collaborative, and focused on innovation. The IDBM minor took it further, focusing on how design creates impact at a larger scale, through innovation frameworks and working with people from very different professional backgrounds.