EXPERTISE
Crafts
UX/UI Design
Service Design
Field Study & Insights
Qualitative Research
Design System
Prototyping & Testing
Customer Journey Mapping
Strategy
Product Vision
Value Proposition
Success Measure
Design Roadmap
Collaboration
Facilitation
Co-creation Workshop
Multidisciplinary Teamwork
Super Power
Curiosity
Critical Thinking
Cross-culture Understanding
JOURNEY
Independent Designer @zyfstudio
2023 - present, Finland & China
Empower startups and enterprises to design winning digital products, strategies and customer experiences and scales business;
Sectors: Healthcare, Finance and HR
China Market Advisor @Shop
2022 - present, Finland & China
Distill Asian market phenomenon and merging trends into actionable insights and strategies
Sectors: Outdoor and Leisure
Senior Service Designer @Frog
2022 - 2023, Finland & Sweden
Lead Service Design and CX Design focused design challenges; Identify opportunities in customer journeys and experiences and offer strategic recommendations;
Sectors: Automotive, Sustainability, Web 3.0
Senior Product Designer @Posti
2020 - 2022, Finland
Lead the product design of the consumer-facing channel — OmaPosti App; Work with the product team and design fellows to iterate and ship new features; Evolve product vision and roadmaps with product owners and managers
Senior UX Designer @Idean
2017 - 2020, Finland & Globe
Design and deliver top-notch B2C services, Apps, B2B software, and experiences; Conduct global field studies and summarise insights and strategies;
Brands: ABB, Airbus, Cisco, City of Helsinki, Ericsson, Tencent, Finnair, Roche
Lead Designer@Maku
2015 - 2016, Finland
Research and design a peer-to-peer food sharing digital service concept and its growth strategy
EDUCATION